Stockists

Interested in selling Holl & Lane Magazine in your shop?  
We offer wholesale packages to save you money off the cover price.  
Email Madisen at assistant@hollandlanemag.com for next steps.

 

Currently sold in:

Literati
Ann Arbor, MI

A'ugust Mercantile
Gastonia, NC

Brookline Booksmith
Brookline, MA

"In order to succeed as a creative, we need to constantly be learning and sharing. We need to be willing to teach another person, competitor or not, something that we know about and share that knowledge willingly." -@artbymegan⠀ ⠀ Read "Lessons Learned as a Teacher Turned Professional Artist" today on our blog through the link in our bio. #livehollandlane ⠀⠀
Building a Magazine, Part 3⠀ The major changes to the content of H&L didn't come to light until the beginning of this year, 2017. January saw our very first issue with a full focus on the heart of the magazine - the stories. I had concerns, but I've never wavered in the belief that this is what H&L was always meant to be - a safe space for honest stories. We are finally creating the magazine I have always dreamed of. And now, our readers know what to expect from us, what to come to us for. ⠀ ⠀ Running a magazine is both the most exciting thing I've ever done, and also the most frustrating. Because I have no experience in the industry, everything has been trial and error. I've watched other magazines shoot to fame that started around the same time as me, and I've watched others fizzle out. But H&L is like the little engine that could. We're chugging along, slowly turning into a real business, and slowly gaining momentum. ⠀ ⠀ I often wonder what would've been had we started out with our strong mission back in 2015. Would we be farther along? Would I be able to be home with my son working on the magazine full-time? Would I be able to pay my team? Would we be known across the country? The world?⠀ ⠀ But then I sit back and think about the people that we've helped and I realize how much more important that is to me. I had never intended for this magazine to be a business - it only became one out of necessity to keep it going. It's always been my dream to have a place where women knew they could go to be honest about what they were going through. And that's what we've created with Holl & Lane. And I couldn't be more proud of this little engine. We think we can. We think we can. - Sarah, Editor in Chief #livehollandlane
"All the times that my daughter watched me scrape change together for bus fare, or celebrated with me for landing my dream job, or sat with me while I cried over my parents’ divorce, she learned what it takes to be strong." - @eunicebrownlee⠀ ⠀ Read "Teaching Our Girls to Become Strong Women" today on our blog through the link in our bio. #livehollandlane ⠀⠀
Building a Magazine, Part 2⠀ If you've been a reader since issue 1 (or have picked up our back issues), you'll know that H&L used to look much different. In the beginning stages of the magazine, I thought I couldn't have a magazine just about stories. I listened to outside influences who told me that magazines need to have a little bit of everything. So we did - there was style, recipes, interiors, business, travel, and so much more. And, unsurprisingly, the stories got a bit lost within the magazine. I never quite knew how to promote the magazine. I knew what it was in my heart, but the magazine itself didn't reflect that. But still, I kept going that way for a full year.⠀ ⠀ Something else you may not know? At the beginning of H&L, it was FREE. It was digital only and I housed it online for free. However, it quickly became apparent how much money I was spending each month to produce this magazine. So in January 2016, with the launch of our 5th issue, we began to charge for the issues (still, digital only). It was an incredibly hard decision for me because I knew we'd lose some of the momentum we had - but it was either charge, or stop doing the magazine. And I knew we had something special.⠀ ⠀ Along with those changes, I began to research print options for the magazine because I was asked over and over and over by our readers how they could buy it in print. Finally, for our one year anniversary, we launched our first print issue. I did a VERY small print run and we sold out nearly immediately. The quality of the print really grabbed our readers and became a staple of what they expect from us.⠀ ⠀ And at this time, I also began to really stand up for what I wanted this magazine to be. We slowly started to do away with the sections that were distracting from the main mission and heart behind the magazine - the stories. Yet again, I questioned myself over and over, knowing that we would probably lose some readers with these changes. But to make the magazine I was proud of, I knew I had to do it. And shocking most of all? Getting back to the heart of H&L lead to us really moving forward. - Sarah, EIC Photo by @genesis_geiger ⠀ Part 3 tomorrow!
HEY! STOP SCROLLING!⠀ ⠀ Tomorrow morning we are giving our newsletter list our ENTIRE new issue FOR FREE. Seriously, there are no strings attached to this. So, if you've been wondering what exactly you'll find in an issue of H&L, you're going to want to sign up TONIGHT for our list so you can read our brand new Body issue in its entirety. Have we mentioned, IT'S FREE?! ⠀ ⠀ Go to the link in our bio or to hollandlanemag.com/signup ASAP so that you don't miss out! #livehollandlane
And sometimes it can be both, all in the same moment. We're here for it all 👊🏿👊🏽👊🏻
Building a Magazine, Part 1⠀ I have always had three big goals for my life: to own a clothing boutique, to write a novel, and to start a magazine. Shortly after my son was born, I sat down and really started to think about those goals because I realized how much I really wanted to stay home with him but still have my own project to work on.⠀ ⠀ I discounted a novel because I didn't know what I wanted to write about. I struck clothing boutique off my list because I didn't have any money. So, magazine it was - I assumed it'd be cheap and easy. (How wrong I was!)⠀ ⠀ I knew what I wanted the focus of the magazine to be - real stories from real women, specifically, things that don't get talked about often enough. This came about through writing my personal blog. I had had a rough pregnancy with my son and throughout it, I blogged about it - and I was honest. I received such an amazing reaction from my readers thanking me for showing that pregnancy isn't always cute bumps and glowing women. Through that, I saw that there was a vast need for women to hear REAL stories - not what the media shoved down our throats. So in April 2015, I set out to create that magazine.⠀ ⠀ Because of my blog, I had connections with other women whose stories I wanted to share, and I also reached out to family and friends to share their stories. I put the issue together myself and set a deadline to launch of June 2015...⠀ ⠀ And I made it.⠀ ⠀ On June 1, 2015, the very first issue of Holl & Lane launched out into the digital world (print wasn't even a thought yet). But if you've been a reader since the beginning, you'll know that the magazine looked VERY different back then.... ⠀- Sarah, Editor in Chief ⠀ Part 2 continues tomorrow morning! #livehollandlane
Trust us, we know it's all too easy to use Sunday afternoons for to-do lists and errands, so remember that your mental space going into the week is well worth time for some self-love too. 🌿
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