Hey there!  I'm Sarah and I'm the creator and Editor in Chief of the magazine.  I have no experience in the publishing industry so why in the world did I create a magazine?

Simply put: I thought it was needed.

While I was pregnant with my first son, I had a pretty hard time.  I was in and out of the hospital, sick all nine months, and generally miserable.  I started writing on my personal blog about my experience (basically how I wasn't glowing like the media lead me to believe I would be) and received so many encouraging comments and emails from readers telling me how glad they were that I was being honest.  That they had the same experience and didn't feel like they could talk about it.

That got me to thinking - why ISN'T there a magazine that's dedicated to these things we feel like we can't talk about?  Why do we feel like we have to hide these less-than-pretty parts of our lives?  Isn't that what life is all about?  The good and the bad?  That's what shapes us into who we are.

So I decided to do something about it and put my lifelong dream of working for a magazine to work.  In April 2015 I started working on what would soon become Holl & Lane.

I wanted a magazine that would allow women to share their honest truths, what they'd actually been through, and find a way to connect us all in the things we'd been through.  Having no experience in this industry didn't matter to me, I had passion, and that's all you need, right?  

Well, passion, and some money.... magazines are expensive!

But even so, the first issue of Holl & Lane launched in June 2015 (and was a LOT different than the H&L  you know today) and here we are, a few years later going strong in our mission. 

We've worked with over 400 contributors who have shared their stories with us and have grown an incredible community around our mission. 

We're getting better and stronger with each issue and I'm so excited to continue publishing a magazine that I'm proud of.

This is a revolution to show women, you are perfect as you are and there are other women just like you who have been standing right where you feel you are right now.

The Team


Sarah, Editor in Chief

Likes long walks alone and the TV volume to be divisible by 5.

Blog / Instagram


Mia, Editorial Manager

Hates cheese. Color coordinates Skittles before eating them.

Blog / Instagram


Jess, Social Media Manager

Cries when Santa flies over NYC in the movie Elf. Loves horror movies.

Shop / Instagram

Our Manifesto

At Holl & Lane, we know that your story is powerful. We invite you to step into the light and know that you are not alone. The tapestry of life can be heartbreaking, and it can be breathtaking. Your strength is woven through it all. We are a sanctuary for your soul, a refuge from judgment and misunderstanding. It’s OK to laugh, to cry, to rage, to struggle. It’s the bittersweet beauty of being alive.

We believe in the power of stories and how they connect us all with shared experiences.

We believe in truth because it will truly set you free. When we own our truths, the iceberg of fear begins to melt away.  

We believe in community because you do not have to go through life alone. We care about you and what you have to say. Shout it out loud!

We believe in empathy because “me, too!” is the shortest way to making a connection with another human being.   

We believe in inclusion and diversity because you are ALL welcome here. There’s no secret society or special password. Your sweet soul is the only RSVP you need.

We believe in strength because it manifests itself in truth. When you share your story - the trials, the triumphs, the tears, the smiles - your strength shines through as you embrace vulnerability and shut the door on shame.