Blog Week - Vol. 3
So you’re writing and no one is reading, what gives? Well first, you need to give it time. In general, the majority of bloggers will not be an overnight success. The idea is to write consistently, and write high quality posts that leave your readers wanting to come back - if readers are your goal, of course.
There are a lot of blogs out there and it can be hard to stand out, but high quality writing (and beautiful pictures if you can find them) will attract more people. (As a side note: you can find beautiful images that are free to use on Unsplash. We use those a lot!) I would suggest first starting a Facebook page for your blog. Invite your friends and family to “like” your page. And begin sharing your new posts there. In addition, talk to the people who follow your page. Engage with them. Give them something to look forward to. And always respond to any comments. People want to know they are being heard.
Sharing your new blog posts on Pinterest is another way to get more eyes on your blog. But you’ll need to have a consistent pinning strategy which can be a lot of work - especially when you’re just starting out. There are a lot of Pinterest courses out there that can help you more than I can, but the general ideas are: pin similar content to your own so that people who are looking for what you’re writing about will be able to find you, use keywords in your pins and in your descriptions, and make pretty (vertical) pins. Canva is a free service that has templates you can use to make Pinterest pins if graphic design isn't your thing.
And then of course there is SEO (search engine optimization). WordPress excels in this area because they have a Yoast SEO Plugin that you can use that takes all of the guesswork out of it. This is another topic that you can find training and courses on that will help you more than I can. But the general idea is to use keywords you think people will be searching in order to find your blog post.
Let’s look at an SEO example. On the H&L blog, we may have a blog post about someone who has gone through an eating disorder. So in naming the blog post, we’ll want to use keywords such as: How an Anorexia Shaped My Life. This way if someone is searching the word "anorexia", they may come across my post. In addition, within the blog post itself, if we use the keywords throughout (anorexia, eating disorder, mental health, body image, etc), you will rank higher on Google and thus, your post is more likely to be shown higher in search results.
The last thing you can do to help grow your blog (eventually leading to monetization) is to engage with others, join Facebook groups where you’re able to share your blog posts, network with other bloggers - basically, get social! Get to know other bloggers and do blog swaps (you write on theirs, they write on yours). Ask your friends and family to share your new blog posts if they liked it, share it on Instagram and Twitter. The more places you can put it, the more likely someone new will see it.