Words & Images by Holly Sutton
So, you’ve become addicted to blogging. It’s your favourite thing to do. Soon enough, you start to think that you love your blog so much that surely it could become a bigger part of your life. I mean, if you put your mind to it, your blog could be your day job. Or is it just silly to think that way?
Actually, it’s not.
A full-time blogger isn’t a new job title anymore. In fact, more and more of us are realising we have skills to offer that could make us money from home. More and more of us are leaving the 9-5 world to do the work we love and manage our own schedule.
But I know what’s holding you back – fear. You think it’ll take years, too many people are doing it already and your hard work won’t pay off. Let me tell you that it’s wrong to think that way. Believing in yourself is the starting point. You can become self-employed through your blog. And here are some key things that’ll help you get there.
Know Your Blog and Yourself
Building your own career through your blog starts with knowing who you are and why you’re doing this. Yes, there’s this huge world of people doing what it is that you want to do and you feel overwhelmed. But you are very likely the only one out of people you know in your real life that does what you do. And this is an amazing thing, because if you can build a strong online presence, give out valuable information and develop your personal brand, then the people you know will have no choice but to recommend you to others.
Why do you create content about these specific topics? Why is this important to you? These are questions you need to answer. It’s all about your why. The more sure you are about this, the easier the process will be.
What Services Can You Offer?
As a blogger, you spend a lot of time creating content and building a community. This is the perfect foundation for you. Think about what you’re most skilled at. If photography is your favourite part of running your blog, think about offering stock images or photography services. If you love making changes to your website, why not become a web designer? Or if words mean the most to you, you can offer copywriting and editing services. The possibilities are endless.
Get a services page up on your website and list what you offer. Then, as people start coming to you for business, ask them for testimonials and add these to your page. Word of mouth is your strongest marketing tool.
Don't Be Afraid to Freelance
A lot of people who make the transition from a 9-5 job to self-employment manage their blog and freelance on the side too. Start applying for freelance gigs within your area of speciality. Think about how much content you’ve created through your blog. You can help to establish your credibility by contributing to other websites too.
Start off by looking at the blogs you read and find out if they accept contributors or guest posts. Some will accept them all year round and others only at certain times. Try a short pitch including links to your work and see what happens.
Then, once you've done a few of these, you can start to look on freelance job boards and websites. There are loads of jobs listed every day – it’s all about hunting around for them. But whatever you choose to do, freelancing is a brilliant way to develop your personal brand and build your portfolio.
Get Yourself out There
“Build it and they will come” is a very outdated way of thinking. We can’t expect to make the decision to go self-employed and for people to start coming our way. If you want to make a living through your blog, you’ve got to tell people about it.
Email your family and Facebook friends. Tweet about it. Put in all your bios what you do. Tell your story. Build a community. This is the best way to get yourself out there and build yourself up as an entrepreneur.
Self-employment is no easy road. But with that said, I hope this gives you a strong insight into the foundations you can build to start your journey. If I could give you one piece of advice it would be to believe in yourself. With that, you’re already halfway there.